Okay, so the title of this post doesn’t sound like a recipe. It’s not, but this is something really important to write about.
Recently I received a call from local fashion blogger Crystal Hammon. Crystal and I did not know each other, but she pitched a cause marketing idea by me that struck a chord with my heart.
Crystal explained the idea behind The Sisterhood of the Traveling Pink Sweater, a collaborative project between herself and fellow fashion blogger Jody DeFord, that aimed to do something positive for other women. Without a cause in mind, the two women opened their closets looking for a vintage garment that flattered most women and satisfied their desire for a unique style. They came upon a pink sweater that also helped them determine what cause they would support – breast cancer.
Crystal and Jody dreamed that the vintage sweater would travel from one woman to the next, raising money for the Pink Ribbon Connection, a nonprofit dedicated to providing emotional support, local resources and education to those touched by breast cancer across Indiana.
This beautiful pink sweater has more of a story behind it than you may think at first. Originally owned by an Indianapolis bank executive (the first resident to move into Riley Towers in 1963), she was a well-traveled woman who died a few years ago in her 90s. Crystal was invited to view her clothing when the woman’s family was settling her affairs, which is how she came into possession of the 1960s era sweater. It was of course the perfect garment to be part of their cause project.
Both Crystal and Jody had close family members who had been touched by breast cancer, so this cause was more than just close to their hearts. They have seen the unfortunate, devastating destruction that breast cancer can do to a person’s body. Several of the other women who have had the pleasure of continuing the journey of the pink sweater have shared their personal experiences with breast cancer in the pink journal that accompanies the sweater.
I am lucky. Breast cancer has not yet claimed a member of my family. That does not meant that I should ignore it. According to BreastCancer.Org, 1 in 8 women will develop invasive breast cancer in their lifetime.
1 in 8. Just under 12% of all women.
That’s where you come in. If we all dedicate a little time and money to support women who have breast cancer, we can ensure that each woman has the support she needs to fight for her life.
The Sisterhood of the Traveling Pink Sweater has a donation page where you can make a contribution to the Pink Ribbon Connection – every donation of any amount makes a difference: http://pinkribbonconnection.org/id65.html
Who has the Traveling Pink Sweater journeyed with so far?
Where should the pink sweater travel to next? Check back here soon for my announcement! In the mean time, share your experience with breast cancer by using the hashtag #SisterhoodOfTheTravelingPinkSweater or leave a comment on my post here.